The story of bottled water

This movie by the makers of "The story of stuff" is about bottled water, but it also taps (no pun intended) into something that is on my mind quite a lot: our consumer culture and our materialistic obsession. This subject really messes with my head.
I know that this material obsession is a product of our cultural upbringing (it's all in our heads) and that there is a lot of harm done because of our materialistic demands, but I'll be the first to admit I am a sucker for nice stuff!
I like nice clothes, shoes, sunglasses, bmx-bikes, surfboards, camera's, magazines (which contain more materialistic stuff), etc. I try to buy quality products that last longer, but I still consume a lot more products than I need to. I guess there is a part of me that's just passionate about consuming certain products.

So what's my point?
Go ask yourself am I passionate about consuming bottled water? I bet you're not really (you'll need help if you are), so let's all at least try to consume less off the stuff that were not even consuming out of enthusiasm but mainly out of habit. Bottled water is a good start, but I bet there is a lot of other stuff that we can easily do without.